Thursday, March 5, 2020

Great Classics Of Literature Out Th' Ass - Not Brand Echh

Th' House O' Foam© Library Of Books® is proud to present this heirloom collection of hi-tone literature consisting as it does of the entire original run of thirteen lavishly-bound volumes of Not Brand Echh, presented here with all the convenience of modern digital media that you, Mr. Consumer, have come to expect from the august institution what brung you Little Annie Fanny.

Not that this will be as popular - stats fans may be interested to know that L.A.F. shattered house records, quickly becoming the most-visited page in the two hundred year history of FalseMemoryFoam©. Call it the Four Or Five Guys'© admirable thirst for culture, or their recognition of a nice piece of ass when they see one, it's an achievement of which we can all be proud.

Not Brand Echh was, as you will no doubt recall, Marvel's attempt at a new Mad comic, and ran from '67 to '69 before being quietly dropped. I like to think that its enshrinement out th' ass of Th' Library Of Books® is fitting reward for this supremely artistic endeavor. Who says a comic book has to be good?

19 comments:

  1. Marvel in their prime? Inspiration for DC's PLOP?
    i forgot to remove my shoes. please don't punish me with no link.
    thank you
    elwood

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  2. They tried again in the 70s with Crazy Magazine...lasted for ten years!

    https://en.wikipedia.org/wiki/Crazy_Magazine

    Make with the link, Lancelot!

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  3. I for one, am thrilled. Thank you, thank you. - Stinky

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  4. Never heard of it! But i`ll give it a perusal.

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  5. There were several son of Mad magazines in the late 50s early 60s, none very good - Thimk magazine eg.

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  6. From "liquisearch":

    Mad has had many imitators through the years. The three longest-lasting of these were Cracked, Sick, and Crazy Magazine. However, most were short-lived. Some of the early comic book competitors were Nuts!, Get Lost, Whack, Riot, Flip, Eh!, From Here to Insanity, and Madhouse; only the last of these lasted as many as eight issues, and some were canceled after an issue or two. Many of these titles appeared in the mid-to-late 1950s, but as the decades went by, more imitators surfaced and vanished, with titles such as Wild, Blast, Parody, Grin and Gag!

    Most of these productions aped the format of Mad right down to choosing a synonym for the word Mad as their title. Many featured a cover mascot along the lines of Alfred E. Neuman. Even EC Comics joined the parade with a sister humor magazine, Panic, produced by future Mad editor Al Feldstein.

    In 1967, Marvel Comics produced the first of 13 issues of Not Brand Echh, which parodied their own superhero titles as well as DC's; the series owed its inspiration and format to the original "Mad" comic books of a decade earlier. From 1973 to 1976, DC Comics published Plop! which featured Mad stalwart Sergio Aragonés and frequent cover art by Basil Wolverton, but was less slavish in its Mad mimicry, relying more on one-page gags and horror-based comedy.

    Other U.S. humor magazines of note include former Mad editor Harvey Kurtzman's Humbug, Trump and Help!, as well as the National Lampoon, Spy, and The Onion. However, these titles had their own distinct editorial approach, and did not directly imitate Mad. Of all the competition, only the National Lampoon ever threatened Mad 's hegemony as America's top humor magazine, in the early-to-mid-1970s. However, this was also the period of Mad's greatest sales figures. Both magazines peaked in sales at the same time. The Lampoon topped one million sales once, for a single issue in 1974. Mad crossed the two-million mark with an average 1973 circulation of 2,059,236, then improved to 2,132,655 in 1974.

    Gaines reportedly kept in his office a voodoo doll into which he would stick pins labeled with each imitation of his magazine, removing a pin only when the copycat had ceased publishing. At the time of Gaines' death in 1992, only the pin for Cracked remained.

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  7. Thanks! As for the bit about reading glasses, (a) I resemble that remark and
    (b) they don't call 'em "cheaters" for nothing.

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  8. Oh bless you! I still have the complete run in a comic box somewhere in my house, but being able to read them whenever I wish is a mitzvah, indeed.

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  9. I love the ads in these comics as much as - sometimes more than - the *cough* "content" (that's the word we're supposed to use, now, right?). We're looking for people who like to draw! Mail this no-risk coupon! And there's a fantastic Zappa/Mothers ad in no. 7, p. 19.

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  10. Some kids were not allowed to play with me because I had a subscription to Mad. My parents loved the magazine and always renewed for my birthday. Cracked was okay. I bought Sick several times. I had all these in comic form that I've passed on to one of my kids......who is too stupid to realize comics may be valuable. A regressive trait from her side of the DNA helix.

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    1. I had copies of Help! that I sold off with the rest of my Accumulated Detritus when I moved out here.

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    2. Accumulated Detritus. My fave act at Woodstock.

      "And w'eve got to get ourselves back to the Gaaaarrr-bage..."!!!

      How about something Fritz the Cat-ish? Was there ever such an animal? I hear tell the FLICK sprung from the "PG"-ish pages of a Crumb-y Komeek, no?

      I bet that'd be in the Runner-Up leagues with Annie. Here in the G.C.O.L.O.T.A. corner. ZIP-o 'em if ya got 'em!

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  11. At the risk of NOT doing what my late dad would say . . .

    One of the more famous Dadisms was: "Don't pat yourself too hard on the back, you might break your arm!"

    I'd like to think that little ol' me had a handjo--- a HAND in bringing Lil Annie to the unwashed masterba.... MASSES. Here at the 4 or 5 guys hang-out.

    I better shaddap, before I get going on random smutty factoids like:

    Didja know that Bud Abbott (of "Abbott & Costello" you nyum-nyuks) was a hard core.... erm, a big-time porn houn-- erm, a devoted "archivist" of countless "stag" films? True. Who knew. (Me, and who knows WHY...!)

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    1. Psst!!! Fresh from the McCarthy-era Fed files...!

      (What?! You doubted the mighty pen-head that is B.B.?!):

      https://thelifeandtimesofhollywood.com/whos-on-first-rumors-of-the-abbott-costello-porn-collection-more/

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    2. I can't say this Bud Abbott revelation, excellent though it is, comes as much of a surprise. Traditionally, straight men don't tend to be gay.

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    3. So the guy liked films about stags? That don't make him gay, neither.

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    4. He was a feisty young buck, and that's a fact.

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    5. Dear Kastenets, Kasenetz, Katz &/or other Singing Orchestral Circus Circus members,

      Revelation or resignation, stagnation or bunnymasnsionization, we all know that....

      If It's On The Interwebs It Must Be TRUE!

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